Santiago de Chile — 2023

Balanced dog training, rooted in empathy.

EQUILIBRANDOG is the creation of Adriana González, an expert in canine behavior and a passionate advocate for positive, science-based training. Her mission is to nurture stronger, more harmonious bonds between dogs and their humans—through empathy, knowledge, and personalized care.

We partnered with Adriana to craft a brand identity that reflects the heart of her approach: calm, confident, and deeply compassionate. The visual language balances clarity and warmth, resonating with dog owners seeking thoughtful, well-rounded guidance for challenges like fear, reactivity, or aggression.

SCOPE OF WORK

‍VISUAL IDENTITY
ART DIRECTION
GRAPHIC DESIGN
MOTION GRAPHICS

THE TEAM
‍
→ Desiree Arango
→ Merlina Tartaglia
→ Iván Arango