New York, New York — 2023

Renovation & design, with the market in mind.

Homegirl approached us for a rebrand that would reflect its bold, market-savvy approach to home design.

Founded by Erin Dana Lichy, the brand was built on the idea that designing a home isn’t just about aesthetics, but also about strategy. A fearless blend of high-end design and real estate expertise, Homegirl helps homeowners make inspired choices that elevate both their living spaces and the value of their property.

With Erin’s background in fashion, construction, and high-end real estate, the brand needed to capture this 360º approach—one that merges trend forecasting with the know-how of smart investing. The new identity embodies Homegirl’s ethos: sophisticated, daring and always one step ahead.

SCOPE OF WORK

‍BRAND STRATEGY
VISUAL IDENTITY
CREATIVE & ART DIRECTION
CONTENT STRATEGY
GRAPHIC DESIGN
WEB DESIGN
MOTION IDENTITY

THE TEAM
‍
→ Desiree Arango
→ Anik Meijer Werner
→ Paula San Miguel
→ Alejandra Delgado
→ Iván Arango