Cincinnati — 2023

Sicilian craft, scooped with soul.

Born from a love story with Sicily and rooted in family tradition, María Liliana and Hugo Biondo created UGO Gelato to bring authentic Italian flavor to the American Midwest.Inspired by their deep connection to the island, we created a brand identity that feels like the Sicilian summer: sun-kissed, joyful, and full of personality. From hand-crafted tiles to geometric patterns and the colors of ripe fruit, every detail evokes heritage with a twist.A gelato brand that doesn’t just serve dessert—but a sensory voyage to Southern Italy.

SCOPE OF WORK

BBRAND STRATEGY
VISUAL IDENTITY
CREATIVE & ART DIRECTION
CONTENT STRATEGY
GRAPHIC DESIGN
MOTION IDENTITY

THE TEAM
‍
→ Desiree Arango
→ Paula San Miguel
→ Iván Arango